GvP bridges strategy and creation, giving brands new-found awareness and creating work that moves them forward.
We see brands as architectures of ideas and emotion, not ads.
How a brand shows up has changed. People don’t meet brands in one place, through one image, or one message. They meet them everywhere. That’s why everything starts with ideas – ones that hold the work together and act as engines for every expression that follows. Shaped by the truths within the brand, its fans, and culture.
Those ideas become even more powerful when they have a world to live in. One that connects their expressions, gives them direction, and helps them grow. It creates coherence across fragmentation. Call it a world, a foundation, a platform, a point of view.
Ultimately, the work is to make those fragments add up to one brand people see themselves in. When that happens, a brand moves beyond recognition to feeling. Iconic brands are defined less by how they look, and more by the feeling that keeps people coming back.
Story
Our practice is built on a simple principle: stay small, think big. At the center is a core team, expanding through a trusted network of collaborators. This model keeps focus on the work. Less process, more progress.
Recent projects include developing Louis Vuitton’s global sports platform Victory Travels in Louis Vuitton, directing visuals for Pharrell Williams, and shaping content models for a new generation with Apple.
GvP was founded by Gustav von Platen, a creative director with over a decade of experience, most of it at Wieden+Kennedy. He’s built platforms, campaigns, and identities for Louis Vuitton, Apple, Hennessy, Balenciaga, Ray-Ban, Instagram, Miele, and Samsung.
His work has been recognized by Eurobest, D&AD, Cannes Lions, Epica, Clios, the Webby Awards, and Red Dot. He’s lectured at OFFF Festival, Hyper Island, and other creative institutions.
Clients
Apple
Asics
Balenciaga
Carl Cox
H&M
Hennessy
Instagram
Louis Vuitton
LVMH
Miele
Nike
Paris Olympics
Ray-Ban
Samsung
Services
Creative Direction
Design Direction
Brand Strategy
Visual Identity
Art Direction
Concept Development
Graphic Design
Motion Design
3D Design
Animation
Spatial Design
Contact
→ hello@gvp.studio
If you’re a brand,
please contact us here:
→ newbusiness@gvp.studio