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Our practice is built on a simple principle: stay small, think big. At the center is a core team, expanding through a trusted network of collaborators. This model keeps focus on the work. Less process, more progress.

Recent projects include developing Louis Vuitton’s global sports platform Victory Travels in Louis Vuitton, directing visuals for Pharrell Williams, and shaping content models for a new generation with Apple.

GvP was founded by Gustav von Platen, a creative director with over a decade of experience, most of it at Wieden+Kennedy. He’s built platforms, campaigns, and identities for Louis Vuitton, Apple, Hennessy, Balenciaga, Ray-Ban, Instagram, Miele, and Samsung.

His work has been recognized by Eurobest, D&AD, Cannes Lions, Epica, Clios, the Webby Awards, and Red Dot. He’s lectured at OFFF Festival, Hyper Island, and other creative institutions.