Louis Vuitton
Sports Platform
We collaborated with Louis Vuitton to shape the sports platform ‘Victory Travels in Louis Vuitton’ both strategically and creatively, and delivered assets that held consistency while allowing creative flexibility as the platform evolves.
Creative Direction │ Strategy │ Visual Identity
Victory Travels in Louis Vuitton
While certain details remain confidential, once we had established ‘Victory Travels in Louis Vuitton’ as the brand’s line and sports platform, our next step was to define a consistent identity that was cohesive and versatile.
With a clear platform and the right tools in place, LV was equipped to expand its presence in sport and move with consistency into new categories.
