Hennessy’s visual identity had grown fragmented over time, with each product speaking in a different tone. The challenge was to bring the brand back into one system that could hold the full portfolio, from entry-level to prestige, without reducing the character of each product.

The rebrand introduced a custom typeface, evolved art direction, and renewed emphasis on the Bras Armé to strengthen brand recognition. The new identity returned Hennessy to its confident self, with one coherent voice that honors the brand’s rich heritage while channeling the energy of a new generation.