Approach

The way a brand shows up has changed. It’s no longer about a single image or message. It’s about ideas – ideas that bring a brand to life in every form of expression. Those ideas gain real power when they have a world to live in, by that we mean a connected creative foundation that gives direction without limiting imagination. Because even the strongest creative vision needs a foundation. One that amplifies, nurtures, and propels it forward.

To build or strengthen those worlds, a brand must first understand itself, only then can others see themselves in it and recognize it instinctively. What makes a brand iconic isn’t just consistency of look, but consistency of feeling. The emotion people sense and connect with. That’s how brands become, or remain, iconic. Our job is to build that foundation of feeling, and bring coherence to fragmentation. Sometimes building new worlds for brands, sometimes helping them evolve the ones they already have. Always leading with ideas strong enough to take many forms.

Story

GvP was founded by Gustav von Platen, a creative director with over a decade of experience, most of it at Wieden+Kennedy. He has built platforms, content, visuals, and identities for Louis Vuitton, Apple, Hennessy, Balenciaga, Ray-Ban, Instagram, Miele, and Samsung. His work has been awarded by Eurobest, D&AD, Cannes Lions, Epica, Clios, the Webby Awards, and Red Dot. He has also been invited to lecture at OFFF Festival, Hyper Island, and other creative institutions.

The studio’s recent projects include developing Louis Vuitton’s global sports platform Victory Travels in Louis Vuitton and directing after-party visuals for Pharrell Williams. It has also collaborated with Apple on content models and storytelling built for a new generation.